Search engine optimisation (SEO) is a set of processes that improve a website or web page’s visibility on search engines. It involves optimising the internal and external aspects of a site.
SEO Melbourne services are a vital component of any online marketing strategy. It helps boost your website’s visibility, traffic, and sales.
Keyword research
Keyword research is an essential part of SEO, as it helps you understand what your audience is searching for. It shows you what questions they are asking, which can help you create content that addresses those queries. It will increase your chances of ranking well in search engines and reaching more customers.
The process of doing keyword research involves finding the best keywords that match your business and audience. It can be done using a number of tools, including Ahrefs Keyword Explorer. It allows you to enter a search query and generates a list of potential keywords with their volume, competition, and other data. Depending on your goals, you can also filter by specific categories such as traffic potential, keyword difficulty, and search intent.
Technical site audit
A technical site audit is an essential part of comprehensive SEO Melbourne services. It checks the website’s technical infrastructure and evaluates its mobile compatibility and user experience. It also examines content quality, metadata, and page speed. In addition, it can help identify duplicate pages and fix broken links.
This process can uncover many untapped SEO opportunities, such as outdated pages that need to be updated or assets that are not indexed by search engines. It also allows you to refocus your SEO efforts on users rather than search engine algorithms. It can protect you from constantly chasing changes to search ranking factors and avoid applying misguided practices that may hurt your website’s rankings in the long run.
Content creation
Creating high-value digital content establishes a brand as an authority and drives new and returning customers. It can take many forms, including website pages, blogs, infographics and videos. It also includes writing for SEO to ensure that the content is optimised for search engine algorithms.
A well-planned content strategy will help you develop a clear timeline for your content production. It will help you get more buy-in from team members and meet marketing objectives on time. Having a defined process will also allow you to measure and track the success of each piece of content.
On-page optimisation
On-page optimisation is the process of optimising individual web pages on your website. It involves ensuring that all the page elements are optimised to match your target search query, as well as providing value to visitors and customers. On-page SEO is the most important aspect of an overall SEO strategy because it focuses on factors that you control, like content and page structure.
To optimise your pages for SEO, you should start with a solid keyword research plan and an SEO audit of your current site. Then, it would be best if you focused on on-page optimisation, such as incorporating keywords into your title tags, slugs, and meta descriptions. You should also include them in your image alt text and make sure that your content is relevant to your keywords.
Link building
Many SEO Melbourne services include link building as a major part of their work. However, many factors go into effective link building. The first step is finding a high-quality resource to link to. It can be a blog post, a full-length beginner’s guide or another valuable piece of content. It will help you build quality links and attract organic traffic.
White hat techniques involve creating valuable content and reaching out to other websites to ask for links. It is done through SEO tools and manual research to identify websites that might be relevant to your topic. Ideally, you want to target websites that have a high domain authority and are relevant to your niche. The best way to do this is by searching for resources in your industry that are already linked out. It will ensure that your links are on good terms with other publishers.